.…. Right or wrong or just plain misguided Apple managed to somehow get the “cool” factor into everything they do. Much of it was by the correct application of good industrial design but also i suspect the ability to stand back and look at what they were doing with the outseiders eye. You cannot for one minute imagin Apple coming up with the Paperclip or Miscrosoft Bob.
Anyway saw this clip in /. and it MS trying to sell xboxes on the back of the iPhone 4s launch, you know the iPhone Balmer said would be a complete failure.
“On October 20th, Microsoft will open its 14th store in Seattle’s popular University Village shopping center, where it will go head-to-head against an existing Apple Store. To help build buzz for next week’s grand opening, Microsoft set up a temporary Kinect-equipped hut within spitting distance of the Apple store, a guerrilla marketing effort designed to catch the attention of the throngs flocking to the Apple Store for the new iPhone 4S. Microsoft will up the marketing ante for next weekend’s grand opening, transforming the parking lot between the two stores into a concert venue for performances by The Black Keys and OneRepublic. Any bets on whether the concerts will drum up more business for the Zune Market Place or the iTunes Store?”